All of last month, we spoke of our 'Freedom to Fly' mantra. We, at
English E. Teach value the freedom we give our children so dearly, that we dare
not add a price to it. 'Free' is such an integral part of 'Freedom'; freedom
will cease to exist if we extract free from it. And that is what prompted us to
make our program absolutely FREE for everyone. Each time a school approaches us
to include the English E.Teach program into their curriculum, we distribute the
DVDs along with the necessary teacher orientation absolutely free to
them.
When we set out to understand why was teaching English in
vernacular schools such a difficult task - we realised that there were a lot of
factors that collectively teamed up to provide resistance. The schools that we
were targeting were either in remote areas or even when in urban areas, were
catering to kids coming from the most impoverished strata of the society. In
either case, the parents were not equipped to teach their kids anything at
home, forget English.
The English E. Teach program is the solution First and foremost,
the DVD has been specially designed page wise, according to the English
textbook syllabus using animation that makes learning easier and more
interesting.
Second, we have ensured that the DVD is extremely user friendly.
The teacher will never feel burdened to operate it. Special care has been taken
to ensure that there are adequate gaps and pauses durng playing the DVD to
heighten learning. The utmost the teachers have to learn, is how to operate and
remote and the play and pause buttons.
And last but not the least - We have kept the program 'Free of
Cost'. A School just has to approach us and everything else is taken care of.
Even if they do not have a DVD player or TV, we try and arrange it for them.
When their equipment does not work, our facilitators even go and get it
repaired for them.
All in all, we just expect them to extend their hand to us,
support us - and we will ensure we give them a high quality English education
aid.
